Expertresurser och branschinsikter som hjälper dig att ligga steget före inom varumärkesskydd.
What happens when a trademark becomes the name of a product? Learn how genericised trademarks like Aspirin and Escalator lost protection, why it happens, and how brands can prevent it.
Simon Fouladi
Discover how distinctiveness affects trademark registrability. See why descriptive names fail and how early assessment saves cost, time, and future brand value.
Simon Fouladi
Companies can lose trademark rights if they do not use them. Learn why actual use matters and how aligning trademark strategy with business strategy protects long term brand value.
Simon Fouladi
Discover why early trademark filing matters, how it fits into a solid trademark strategy, and what it means for long term brand protection.
Simon Fouladi
Lululemon trademarks “LULULEMON DUPE.” Learn how this move potentially could reshape brand protection, marketing strategy, and take control of online search terms.
Simon Fouladi
Scaling multiplies brand touchpoints—and risk. This practical guide shows scaleups how to choose strong marks, decide between word vs. logo filings, scope protection with Nice classes, plan international filings (USPTO, EUIPO, and via WIPO’s Madrid System), align trademarks with domains, and set up monitoring to avoid costly refusals and rebrands.
Simon Fouladi
Hur kan vi hjälpa dig?
Vårt team finns här för dig. Ju fler detaljer du delar, desto bättre kan vi hjälpa dig.