A trademark legally protects your brand's identity — such as your name, logo, or slogan — so competitors can't copy or misuse it. For a scaleup, trademarks secure your market position, add company value, and build investor confidence. It also avoids trademark squatting, where someone registers your trademark in your production country.
Trademark registration
Trademark registration with strategic guidance
instead of just filing.
Whether you are filing your first mark or expanding into new markets, we help you choose the right registration route, define the right scope, and move forward with expert guidance from day one.
Clearer recommendations before filing
Team of expert trademark attorneys
More than just a filing service
Recommended registration path
Risk sorted
US TM 9076543
NATIONAL FILING
Low Risk
EU TM 018765432
EU FILING
Review
Decision based on
Markets you operate in
Scope of goods and services
Expansion plans
Attorney reviewed: Filing scope
Attorney reviewed: Classification
What is trademark protection?
Your brand is an asset.
Protection makes it yours.
A registered trademark gives you the exclusive legal right to use your brand name, logo, or slogan in your market. It means competitors cannot copy what you've built — and that you have grounds to act when they try.
- Secure exclusivity
- Own your brand name legally. Others cannot use a confusingly similar mark in your industry.
- Build trust that lasts
- A registered mark signals stability and credibility — to customers, partners, and investors.
- Act against infringements
- Catch conflicts early and remove them quickly, before they damage your brand or revenue.
You probably need trademark protection if you're...
- Launching a new product or brand
- Expanding into new markets or countries
- Building brand equity you want to protect
- Working with investors or partners who require it
Want to discuss your trademarks?
Why our clients choose us
Trademark registration with sharper legal judgment and strategy.
We combine experienced trademark expertise with a clearer, more proactive way of working — so you do not just file a trademark, you make better decisions from the start.
Strategic guidance before filing
We help assess what should be protected, where to file, and which route best fits your business, market footprint, and growth plans.
Clear process, fewer surprises
Traditional trademark work can feel slow, opaque, and reactive. We focus on clear next steps, structured recommendations, and a process that is easier to follow.
Expertise beyond the application
Filing is only one part of the job. We help reduce avoidable mistakes early and support a protection strategy that can hold up as your brand grows.
What are the next steps
Built for founders and brands that need a partner, not paperwork.
Abrande is designed for businesses that want practical trademark guidance, not just a filing service. We help you move with clarity from assessment to registration, with legal expertise at the core.
Types of trademark protection
Not all trademarks are the same. Know what you can protect.
Different brands need different types of trademark protection. In some cases, the name itself is the key asset. In others, it may be the logo, visual presentation, or a combination of elements. We help identify what is most distinctive about your brand so the protection strategy fits how it is actually used and recognised.
Word Marks
Protects your brand name or slogan in plain text — regardless of font or design. The strongest form of protection, covering how the word is used across all contexts.
Design Marks
Protects a specific logo or stylised visual that represents your brand. Covers the look, not just the name — ideal when your identity is tied to a distinctive design.
Combined Marks
Covers both the word and design together — your logo as a whole, including the brand name within it. A comprehensive approach for brands where text and visuals are inseparable.
Sound Marks
Protects a unique sound that identifies your brand — a jingle, a tone, or an audio signature. Increasingly relevant as voice and audio branding become part of brand identity.
3D Marks
Protects three-dimensional shapes that are distinctive to your brand — a product form, packaging design, or iconic object. Requires proven distinctiveness in your market.
Colour Marks
Protects a specific colour or combination of colours used consistently to identify your brand. Think of the red sole on a Louboutin, or the specific blue of a Tiffany box.
Registration routes
Finding the right route for your brand, not only the obvious ones.
Not every brand needs the same type of protection. We help you choose the right route based on your markets, budget, and growth plans — then handle everything from there.
Select a route to see what is included.
EU Trademark (EUTM)
4–6 months
Best for EU-focused brands
A single EUIPO application covering all 27 EU member states. Efficient, cost-effective, and the right choice for brands operating across Europe.
- Covers all 27 EU countries with one application
- Word mark and figurative (logo) options
- Guidance on absolute and relative grounds
- Fixed fees — no surprises
International filing (Madrid System)
9–18 months
Best for multi-market brands
File once through WIPO and designate protection in multiple countries simultaneously. The most efficient route for brands with a global footprint.
- Single WIPO application, multiple country designations
- Refusals and oppositions handled with local counsel
- Scalable — add new countries at any time
- Fixed fees from the outset
National trademark filing
4–24 months
Best for targeted single-country protection
Direct national filings through our vetted global partner network — for markets outside EUTM and Madrid, or where a direct filing is strategically preferable.
- Filed and managed through trusted local partners
- Correct Nice classification and scope drafting
- Objection and opposition support included
- Fixed fees, country by country
Common questions about trademark registration
{Common} questions about trademark [registration]
Most commonly, names and logos are trademarked, but you can also protect slogans, sounds, colors, and even packaging designs, depending on the jurisdiction.
A professional trademark search is the safest way. At Abrande, we use AI to scan global databases for identical or similar marks and flag potential conflicts instantly.
™ can be used without registration to show you claim rights to a mark. ® is reserved for registered trademarks only. However, bear in mind that the symbols do not have a legal meaning in many jurisdictions.
Typically 10 years per registration, renewable indefinitely as long as fees are paid and the mark is actively used.
Without registration, your brand is vulnerable. You may still have some rights through use, but enforcing them is harder, more expensive, and riskier. Also, you risk infringing on other trademarks without having a trademark registration in place.
You risk costly rebranding, legal disputes, and even losing the rights to use the brand identity, such as your name, if someone else registers your brand first.
Costs vary by region and classes, but Abrande offers fixed, transparent pricing so you always know upfront.
Typically from 4 to 12 months, depending on the office and potential objections. In some countries, the application process even takes several years.
National covers one country, EU trademarks cover all EU states, and international filings (via WIPO) allow you to extend protection to multiple countries from one application.
Ideally before launch or fundraising. Securing your brand early avoids conflicts and reassures investors.
The name usually carries more value and should be prioritized; however, this depends on what products and services you offer. As the name typically remains the same over time, it should be prioritized on that ground too. Logos can follow if they're central to your identity and are particularly important for consumer-facing products.
No — only where you plan to operate, sell, produce, or face risk. A focused strategy saves costs.
Classes categorize goods and services. For instance, downloadable software falls within class 9 and SaaS services in class 42. Choose the classes covering your core business now and foreseeable expansions.
Use a combination of EU, national, and international filings. Abrande helps scaleups and enterprises build efficient global filing strategies.
Strong trademarks increase company valuation. Investors and acquirers view a protected brand as a safer, more valuable asset.
A trademark portfolio is the collection of all your registered marks. Effective management means monitoring, proactive enforcement, and strategic expansion.
Defensive filings protect against competitors in adjacent markets, while strategic filings cover your core operations and growth areas. Please note that you should only file for trademarks in jurisdictions where you intend to use the trademark, as it otherwise risks getting invalid.
Include both upfront filing costs and ongoing monitoring to enable a proactive enforcement strategy. Abrande offers fixed pricing for full predictability.
File trademarks in markets you either sell and produce in, or intend to do so within a few years' time. Timing and jurisdiction matter.
Trademark watching detects new applications that might conflict with yours. Without it, you could miss applications filed by someone else, thereby limiting the scope of your exclusive rights.
Traditional services (and even modern alternatives) dump raw results. Abrande combines AI scanning with expert review, delivering only relevant, actionable insights.
You can choose, but global monitoring is recommended if you're scaling internationally.
Ideally ongoing. Abrande's trademark watching service runs continuously, identifying conflicting filings early and enabling you to take proactive action.
File an opposition immediately to avoid a more costly cancellation process. Abrande advises and acts quickly to protect your rights.
In most countries, each trademark must be renewed every 10 years. Abrande manages renewals so you never miss a deadline.
You may lose your rights permanently. Late fees or grace periods exist, but missing them can be costly.
Yes, we manage your renewal schedule proactively and keep costs predictable.
Use centralized management. Abrande acts as your one-stop shop, covering filings, strategy, monitoring, enforcement, and renewals.
Let's protect what you've built
Book a consultation with one of our IP experts. We'll review your situation and outline a clear path forward — no obligation.