Expert resources and industry insights designed to keep you at the forefront of brand protection.
Trademark rights depend on where you file and how you use a name. Learn the difference between first-to-file and first-to-use systems, why China poses unique risks, and how brands avoid losing ownership.
Simon Fouladi
What happens when a trademark becomes the name of a product? Learn how genericised trademarks like Aspirin and Escalator lost protection, why it happens, and how brands can prevent it.
Simon Fouladi
Discover how distinctiveness affects trademark registrability. See why descriptive names fail and how early assessment saves cost, time, and future brand value.
Simon Fouladi
Companies can lose trademark rights if they do not use them. Learn why actual use matters and how aligning trademark strategy with business strategy protects long term brand value.
Simon Fouladi
Discover why early trademark filing matters, how it fits into a solid trademark strategy, and what it means for long term brand protection.
Simon Fouladi
Lululemon trademarks “LULULEMON DUPE.” Learn how this move potentially could reshape brand protection, marketing strategy, and take control of online search terms.
Simon Fouladi
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