Expert resources and industry insights designed to keep you at the forefront of brand protection.
You launch a product, buy the domain, line up paid campaigns, and then a cease-and-desist email lands in the founders’ inbox. Here is what you need to know on how to handle the situation.
Simon Fouladi
Many founders choose a name that immediately explains what the company does. It feels rational. Customers understand the offer faster. The sales team explains less. The pitch deck gets simpler. SEO feels easier. The problem is that the same quality often makes the name harder to protect as a trademark.
Simon Fouladi
Whether you are filing nationally, regionally, or internationally, class selection is one of the first decisions that affects cost, timing, scope, and future enforcement. It is also one of the easiest places to make a DIY mistake.
Simon Fouladi
One of the most expensive mistakes a founder can make is choosing a brand name too quickly, investing in design and launch assets, and only then discovering an earlier trademark, marketplace presence, or app listing that can block the rollout.
Simon Fouladi
Many founders do the same quick calculation. They find an earlier brand name, change one letter, swap an ending, and assume the risk is now manageable.
Edvin Brobeck
You can spend months choosing a name, building a site, buying domains, designing packaging, and lining up a launch, only to learn that the brand cannot scale into one of your key markets.
Edvin Brobeck
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