Expert resources and industry insights designed to keep you at the forefront of brand protection.
The moment your own name becomes a brand, it stops being only personal. It becomes an asset that has to be owned, protected, licensed, enforced, and sometimes fought over. Founders often experience that tension too late.
Edvin Brobeck
You can register a company name, buy the domain, build the website, order packaging, and launch ads, and still be told to stop using the brand.
Simon Fouladi
A common filing mistake goes like this: a company picks a descriptive or borderline-weak name, puts it into a clean font, adds a small graphic touch, and assumes it is now registrable as a logo. Often, it is not.
Simon Fouladi
Today we announce our expansion into Asia with the launch of Abrande (Asia) Limited, incorporated in Hong Kong, covering the Greater China region.
Simon Fouladi
Trademark rights depend on where you file and how you use a name. Learn the difference between first-to-file and first-to-use systems, why China poses unique risks, and how brands avoid losing ownership.
Simon Fouladi
What happens when a trademark becomes the name of a product? Learn how genericised trademarks like Aspirin and Escalator lost protection, why it happens, and how brands can prevent it.
Simon Fouladi
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