Expert resources and industry insights designed to keep you at the forefront of brand protection.
A common filing mistake goes like this: a company picks a descriptive or borderline-weak name, puts it into a clean font, adds a small graphic touch, and assumes it is now registrable as a logo. Often, it is not.
Simon Fouladi
Today we announce our expansion into Asia with the launch of Abrande (Asia) Limited, incorporated in Hong Kong, covering the Greater China region.
Simon Fouladi
Trademark rights depend on where you file and how you use a name. Learn the difference between first-to-file and first-to-use systems, why China poses unique risks, and how brands avoid losing ownership.
Simon Fouladi
What happens when a trademark becomes the name of a product? Learn how genericised trademarks like Aspirin and Escalator lost protection, why it happens, and how brands can prevent it.
Simon Fouladi
Discover how distinctiveness affects trademark registrability. See why descriptive names fail and how early assessment saves cost, time, and future brand value.
Simon Fouladi
Companies can lose trademark rights if they do not use them. Learn why actual use matters and how aligning trademark strategy with business strategy protects long term brand value.
Simon Fouladi
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