Knowledge hub | Abrande - Trademark Protection Services at the Speed of AI

Apple’s IPHONE DUO Filing: How Quiet Priority Filings Can Delay a Brand Leak

Apple appears to have filed IPHONE DUO first in Liechtenstein, then used the six-month Paris Convention priority period to expand its protection around the public launch. A lower-visibility first filing can delay a brand leak, but it does not create worldwide rights or guarantee secrecy. The strategy works only when the owner, trademark scope, clearance work and later filing deadlines are planned carefully. The practical lesson is to coordinate trademark filings with the wider launch timetable rather than copy a particular jurisdiction by default.

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Simon Fouladi

21/09/2026

What Counts as Trademark Infringement? 10 Practical Examples

You find a competitor using a name that looks uncomfortably close to yours. Or your business receives a letter claiming that its new name, logo, domain, advertisement, or product listing infringes an earlier trademark. Trademark infringement can occur when a business commercially uses an identical or similar sign without permission in a way that conflicts with an earlier trademark. The central question is often whether customers are likely to believe the businesses are connected. Trademarks with a reputation may receive broader protection even where confusion is not established.

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Simon Fouladi

21/09/2026

New China Trademark Law Reform: 8 Changes Brand Owners Should Prepare For

The New China Trademark Law takes effect on 1 January 2027. It shortens the opposition period, strengthens rules against bad-faith filings, increases scrutiny of unused marks and changes infringement exposure. Brand owners should review their Chinese trademark portfolios before the law takes effect.

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Valerie Suen

18/09/2026

How Much Does It Cost to Register a Trademark in Sweden or the EU? PRV and EUIPO Fees Compared for 2026

This is obviously one of the most common questions we get from our clients. In this post we aim to clarify what costs are usually associated and should be budgeted for when planing to register a trademark in either EU or Sweden. What is an official fee, and what does it cover, and more importantly, what it does not cover.

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Simon Fouladi

14/09/2026

Can ChatGPT or Claude File a Trademark for You? The Risks of AI-Only Applications

General-purpose AI tools such as ChatGPT and Claude can reduce preparation time. But they can also produce confident answers based on incomplete facts, outdated information or a limited understanding of the company’s commercial plans. For a trademark, those weaknesses can lead to extra fees, gaps in protection, ownership problems or a preventable rebrand.

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Edvin Brobeck

11/09/2026

A trademark refusal is a business problem before it is a legal problem

Your trademark application has been refused. The launch is moving. Packaging may already be printed. Investors or distributors are asking whether the brand is protected. Marketing wants a yes-or-no answer.This is the moment when many teams make an expensive mistake. They either panic and rebrand too early, or they keep spending money fighting for a weak application that was never likely to succeed.

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Simon Fouladi

08/09/2026