Expert resources and industry insights designed to keep you at the forefront of brand protection.
Discover how distinctiveness affects trademark registrability. See why descriptive names fail and how early assessment saves cost, time, and future brand value.
Simon Fouladi
Companies can lose trademark rights if they do not use them. Learn why actual use matters and how aligning trademark strategy with business strategy protects long term brand value.
Simon Fouladi
Discover why early trademark filing matters, how it fits into a solid trademark strategy, and what it means for long term brand protection.
Simon Fouladi
Lululemon trademarks “LULULEMON DUPE.” Learn how this move potentially could reshape brand protection, marketing strategy, and take control of online search terms.
Simon Fouladi
Scaling multiplies brand touchpoints—and risk. This practical guide shows scaleups how to choose strong marks, decide between word vs. logo filings, scope protection with Nice classes, plan international filings (USPTO, EUIPO, and via WIPO’s Madrid System), align trademarks with domains, and set up monitoring to avoid costly refusals and rebrands.
Simon Fouladi
Expanding abroad can supercharge growth—and brand risk. This plain‑English guide shows scaleups how to choose the right filing routes (EUIPO, USPTO, WIPO/Madrid), scope trademarks for the next 3–5 years, avoid first‑to‑file pitfalls, align IP with fundraising, and run a tight expansion plan—backed by official sources.
Simon Fouladi
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