Legal work led by specialists
Trademark lawyers shape and supervise the filing from the first risk assessment through registration and beyond.
EU trademark registration
Register trademarks across the EU with a strategy built to last
One EUIPO application can secure rights in all 27 Member States. Abrande helps you clear the name, define the right scope and manage the process from filing to registration.
Free first consultation • Clear scope and costs • No obligation
Before you file with EUIPO
Make the decisions that determine the strength of your registration
The application is only as strong as the choices behind it. We test the mark, search earlier rights, shape the specification and confirm ownership before filing.
01
Distinctiveness
Can the mark function as a clear badge of commercial origin?
02
Earlier rights
Could an EU or national right block or narrow the application?
03
Goods and services
Does the specification cover what you sell today and plan to launch?
04
Applicant
Is the application filed in the correct legal owner’s name?
Helping brands worth protecting
From startups to growth companies
Beyond filing
Build an EU trademark around the business it needs to protect
A valuable registration must fit how the brand is used, where revenue is created and where the business is going. We combine legal analysis with commercial judgement so the filing supports both launch and growth.
See the risk early
We assess distinctiveness and earlier rights while there is still time to change the mark, scope or filing plan.
Protect the right commercial scope
Goods and services are drafted around real use, credible expansion and the rights you may need to enforce.
Make decisions with clarity
You receive a practical recommendation, clear trade-offs and direct access to the team handling the work.
Connect EU and international plans
We coordinate the EU filing with national rights, priority deadlines and the next markets on your roadmap.
From first review to registered right
A clear path through EUIPO
We manage the legal work, keep the process moving and bring you in whenever a commercial decision is needed.
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01
Assess the mark and filing plan
We learn how the brand will be used, review ownership and search relevant earlier rights before recommending the filing route.
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02
Shape the application
We select the right mark type, draft the goods and services in the appropriate Nice classes and confirm the scope with you.
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03
File and handle examination
We file with EUIPO, monitor the application and respond to formalities or objections with clear advice on the available options.
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04
Navigate publication to registration
After publication, earlier rights holders have three months to oppose. If no opposition is filed—or it is resolved—the mark is registered.
Ready to move forward?
Start with a clear recommendation, not another form
Share the mark, products or services and key markets. We will explain whether an EUTM is the right route, what to check before filing and what the process is likely to involve.
Ways to protect your brand in the EU
Choose the filing route that matches your markets
A direct EUTM is often the most efficient option, but not always. We compare EU-wide and national filings so you invest in protection where it creates the most value.
Select a route to see when it fits.
European Union trade mark
Often 4–6 months
Best for EU-wide protection
File once with EUIPO for a single right across all 27 Member States. This is often the strongest value when the brand trades—or is about to trade—in several EU markets.
- One application and registration across all EU Member States
- Centralised examination, publication and renewal through EUIPO
- Suitable for word marks, logos and other eligible mark types
- Strategy aligned with EU-level and national earlier rights
Targeted national protection
Varies by country
Best for selected markets
Separate national applications can be smarter when only a few markets matter, a local conflict needs to be isolated or an EU-wide application would carry unnecessary risk.
- Protection focused on the countries that matter most
- Local filing strategy adapted to national examination practice
- Risk can be isolated instead of affecting one unitary EU right
- Coordinated through Abrande and trusted local counsel
European reach. One trusted team.
Protect the brand you are building across Europe.
From Stockholm, Abrande helps ambitious companies turn names, products and ideas into IP rights that support growth across the EU.
Why teams choose Abrande
Trademark counsel that keeps pace with the business
From a first filing to an international portfolio, you get experienced legal judgement, clear ownership and a team that remains easy to reach.
Technology that improves delivery
Purpose-built tools remove repetitive work so your legal team can spend more time on analysis, strategy and advice.
Costs you can plan for
Know what is included, which official fees apply and when additional work could become necessary before you commit.
Advice you can act on
Get direct answers and clear recommendations throughout examination, opposition and the years after registration.
One team across markets
Coordinate EU, national and international filings through one team as the brand expands beyond its first market.
Support beyond registration
Keep the portfolio effective with trademark and domain monitoring, portfolio management and enforcement support.
Ready to secure your brand across the EU?
Share your mark, key markets and plans. We will recommend the right scope and explain the clearest route to filing.
EU trademark registration FAQs
EU trademark registration FAQs
A European Union trade mark covers all 27 EU Member States through one unitary registration. It does not cover non-EU countries such as the United Kingdom, Switzerland or Norway, where separate protection may be needed.
Timing depends on the application, EUIPO examination and whether objections or oppositions arise. A straightforward application still must pass examination and a three-month opposition period after publication. We provide a realistic timeline after reviewing the mark and scope.
The total depends mainly on the number of goods and services classes, the clearance work required and whether issues arise during examination or opposition. Our proposal separates Abrande’s professional fees from current EUIPO official fees so the scope is clear before filing.
Yes. EUIPO examines absolute grounds such as distinctiveness, but earlier rights are generally raised by their owners through opposition or later invalidity proceedings. A meaningful clearance search should consider relevant EU-level and national rights, not only identical EUIPO records.
Yes. Individuals and legal entities from any country can own an EU trade mark. Applicants outside the European Economic Area generally need an eligible professional representative for proceedings before EUIPO, which Abrande can coordinate as part of the filing.
No. New EU trade marks do not protect the United Kingdom. Businesses active in both markets usually need an EUIPO filing and a separate UKIPO strategy, coordinated around the same brand, goods and services and priority dates where available.
An EU trade mark is registered for ten years from its filing date and can be renewed indefinitely in further ten-year periods. The portfolio should also be kept accurate as ownership, branding and commercial use change.
An opposition starts a formal EUIPO process based on earlier rights. The right response may involve assessing the claims, negotiating coexistence, narrowing the specification or defending the application. Abrande can evaluate the merits and manage the strategy and submissions.