Store and house brands
Names and logos customers use to find and recognise your business.
For online retailers and consumer brands
E-commerce brand protection built to sell globally
Secure the trademark rights behind marketplace takedowns, cross-border growth and customer trust—before copycats capture your traffic, reviews or revenue.
Free first consultation • Clear next steps • No obligation
Abrande protection system
Your frontline defense against copycats
We take legal action against copycats and handle takedowns across marketplaces and social media.
Global trademark portfolio management
One touchpoint for trademark filings, renewals, enforcement and watches across 200+ jurisdictions.
AI-powered monitoring
Automated monitoring across trademark databases, social media, marketplaces and domains identifies copycats before the damage spreads.
200+
jurisdictions through one partner
AI-powered speed and oversight
Attorney-led strategy and enforcement
Proven in the real world
Trusted by ambitious brands
E‑commerce & Retail
E-commerce trademark registration and marketplace enforcement
E-commerce brand protection connects your name, product lines, packaging, domains and marketplace presence. We register enforceable rights and act where misuse threatens sales or trust.
Build enforceable rights early
Clear and register the marks you need for platform programs, customs and direct enforcement.
Find threats before customers do
Monitor trademark filings, domains, marketplaces and social channels for confusingly similar use.
Act with commercial priorities in mind
Focus takedowns, objections and legal action on the threats causing the greatest business harm.
Protect revenue and reviews
Strong trademark protection is the foundation to fighting counterfeits. Safeguard your revenue and reviews.
From exposure to control
A focused system for protecting online revenue
We identify the rights you need, close the most important gaps and create a repeatable response when copycats appear.
01
Audit the brand footprint
We map registered rights, product names, sales channels, domains and priority markets against current exposure.
02
Strengthen the foundation
We clear and file priority marks, structure ownership and prepare the evidence needed for enforcement.
03
Monitor, prioritise and remove
Technology finds threats at scale; our legal team assesses impact and drives the right takedown or legal action.
E-commerce brand protection
Secure the rights behind every important sales channel
Effective online brand protection connects trademark registration with marketplace tools, domain strategy and evidence-led enforcement.
Product lines and packaging
Distinctive product names, collections and presentation with lasting value.
Marketplace enforcement
Rights that support Amazon Brand Registry and platform takedown requests.
Domains and social commerce
Action against impersonation, cybersquatting and misleading storefronts.
E-commerce brand protection questions
E-commerce brand protection questions
Counterfeits, copycat stores, domain squatting, and trademark infringement are the most common threats. For successful brands, trademark squatting in a production country is common — and it can shut down your entire supply chain.
They protect your brand name, logo, product names, slogans, and unique packaging — building trust, helping in securing your supply chain, and stopping copycats.
Yes. With valid registrations, Abrande can issue takedowns through official brand protection programs.
We create a staged filing strategy around your key sales and production markets, then monitor for conflicts worldwide. Planning early helps you expand without avoidable gaps or expensive corrective filings.
Domain names are a cornerstone of your online brand identity — they’re often the first touchpoint for customers and a key driver of trust in e-commerce. Owning and protecting the right domains helps prevent competitors and bad actors from diverting traffic, confusing your customers, or even damaging your reputation. We monitor and act against cybersquatters registering confusingly similar ones.
We use trademark rights to request takedowns on major marketplaces and coordinate enforcement where necessary. We also offer offline services to, for instance, collect evidence and investigate production facilities abroad.
If product lines use distinct brand names, it is recommended. Abrande helps optimize portfolio costs. Sometimes, however, it is a more recommended strategy to use generic names for your products. Both to avoid costs associated with registering trademark rights and to avoid infringing on other trademarks, since it’s not possible to protect generic names.
Often within days, and in certain cases, even hours. Our AI-powered capabilities combined with legal expertise enable rapid takedowns.
Trademark rights provide leverage to stop unauthorized or misleading uses. A good starting point is often to initiate a dialogue with the supplier or reseller, followed by a cease-and-desist letter if the misuse isn’t stopped immediately.
We combine the power of AI with legal expertise to keep your business trusted and with the best tools to take down copycats. And we’ve been in your shoes too, our team consists of former successful e-commerce entrepreneurs and trademark attorneys specializing in e-commerce business.
Amazon generally requires an eligible pending or registered trademark, depending on the country and programme rules. We help structure the application so the owner, mark and goods align with how the brand actually sells.
The right classes depend primarily on the goods you sell. Retail and marketplace services may also involve class 35, while software can involve classes 9 or 42. We draft coverage around the real business rather than filing broad, unnecessary lists.
Often, yes. Production countries can be strategically important for supply-chain control, customs action and reducing trademark-squatting risk. The right answer depends on manufacturing exposure, budget and expansion plans.
In many jurisdictions, registered trademark owners can record rights with customs and request detention of suspected counterfeit goods. We help assess when customs recordal belongs in the enforcement strategy.
Make your brand harder to copy—and easier to defend
Share your markets, channels and biggest brand risk. We will show you where protection is strong, where it is exposed and what to do next.