House names and logos
The core word and figurative marks that identify the business across collections and markets.
For fashion houses, apparel labels and designers
Trademark protection for fashion brands
Clear, register and defend the names, logos and product lines customers recognise—from first collection to international growth.
Free first consultation • Clear next steps • No obligation
Abrande protection system
Clearance before launch
Commercially focused searches surface conflicting fashion and retail brands while changing direction is still possible.
International portfolio strategy
Coordinate filings, renewals and monitoring around the markets, collections and sales channels that drive growth.
Counterfeit and copycat response
Use enforceable trademark rights against confusing names, counterfeit goods, impersonating domains and marketplace listings.
200+
jurisdictions through one partner
AI-powered speed and oversight
Attorney-led strategy and enforcement
Proven in the real world
Trusted by ambitious brands
Fashion, Apparel & Luxury
Build clothing brands that can grow without losing their identity
Fashion moves quickly, but trademark conflicts can stop a launch, marketplace listing or expansion. We align clearance, registration and enforcement with your collections, channels and target markets.
Clear the name before production
Identify legal and commercial conflicts before labels, packaging, campaigns and inventory depend on the name.
Protect the assets customers recognise
Prioritise house marks, logos, collection names and distinctive product lines by value and expected lifetime.
Act against copies with usable rights
Build the registrations and evidence needed for marketplace takedowns, oppositions and proportionate enforcement.
Own the name on the label
Strong rights make it easier to launch, license and enforce the identity customers associate with your products.
From moodboard to protected market position
A practical trademark process for fashion and apparel teams
Our attorneys combine structured searches, portfolio strategy and technology-supported monitoring at every stage.
01
Map the brand and launch plan
We review house marks, labels, products, channels, ownership and priority markets.
02
Clear and register strategically
We assess conflicts and distinctiveness, then build specifications around the goods and services you actually offer.
03
Monitor and defend the brand
We identify relevant filings and online misuse, then recommend the fastest proportionate response.
Fashion trademark strategy
Protect every brand asset with lasting commercial value
The correct scope depends on what you sell and how you sell it. Apparel, accessories, retail services and collaborations can require different classes and filing priorities.
Clothing and accessories
Brand protection for apparel, footwear, headwear, bags, jewellery and related product categories.
Collections and collaborations
Selective protection for recurring lines, sub-brands and commercially important partnerships.
Retail and online enforcement
Rights supporting stores, e-commerce, social accounts, domains and marketplace takedowns.
Fashion and apparel trademark questions
Fashion and apparel trademark questions
Start with a clearance search covering relevant trademark registers and market use. If the name is sufficiently distinctive and the risk is acceptable, file for the goods, services and markets that reflect your actual launch plan.
Class 25 commonly covers clothing, footwear and headwear, while classes such as 18, 14 and 35 may be relevant for bags, jewellery and retail services. The correct classes depend on the specific products and business model.
Not automatically. Company-name registration and trademark registration protect different interests. A separate trademark assessment is normally needed for the name and logo used on products and in marketing.
Usually not. Registration is most valuable for names with lasting commercial significance, such as the main brand, recurring lines and strategic sub-brands. Seasonal or descriptive collection names may not justify separate filings.
Distinctive logos and recurring source-identifying patterns can sometimes be registered. Decorative or functional elements may be better addressed through design rights or copyright, depending on the circumstances.
Yes. Registered rights strengthen reports to marketplaces, social platforms, hosting providers and domain registrars. Effective enforcement also requires evidence connecting the listing or seller to the infringing use.
Plan before public launch or expansion into a priority market. Filing order should follow manufacturing, sales, fundraising and distribution plans while taking relevant priority deadlines into account.
It depends on the similarity of the signs, the goods and services, the markets and the strength of any earlier rights. A proper clearance assessment looks beyond exact matches and company registers.
We use technology-supported monitoring to identify relevant new applications and online threats. Our attorneys assess the commercial risk before recommending an opposition, takedown, contact or no action.
Launch the next collection under a name you can defend
Tell us what you sell and where you plan to grow. We will identify the priority risks, rights and clearest next step.