Expert resources and industry insights designed to keep you at the forefront of brand protection.
A company can spend years making a colour, sound, package or digital animation recognisable, then discover that nobody considered whether the asset could be protected.
Simon Fouladi
Most businesses need a combination of rights. Start by identifying what competitors could copy, block, disclose, or force you to change; confirm ownership; and address time-sensitive patent or design filings before launch. Because intellectual property rights are territorial, your strategy should reflect where you operate, manufacture, sell, and plan to expand.
Simon Fouladi
Apple appears to have filed IPHONE DUO first in Liechtenstein, then used the six-month Paris Convention priority period to expand its protection around the public launch. A lower-visibility first filing can delay a brand leak, but it does not create worldwide rights or guarantee secrecy. The strategy works only when the owner, trademark scope, clearance work and later filing deadlines are planned carefully. The practical lesson is to coordinate trademark filings with the wider launch timetable rather than copy a particular jurisdiction by default.
Simon Fouladi
You find a competitor using a name that looks uncomfortably close to yours. Or your business receives a letter claiming that its new name, logo, domain, advertisement, or product listing infringes an earlier trademark. Trademark infringement can occur when a business commercially uses an identical or similar sign without permission in a way that conflicts with an earlier trademark. The central question is often whether customers are likely to believe the businesses are connected. Trademarks with a reputation may receive broader protection even where confusion is not established.
Simon Fouladi
The New China Trademark Law takes effect on 1 January 2027. It shortens the opposition period, strengthens rules against bad-faith filings, increases scrutiny of unused marks and changes infringement exposure. Brand owners should review their Chinese trademark portfolios before the law takes effect.
Valerie Suen
This is obviously one of the most common questions we get from our clients. In this post we aim to clarify what costs are usually associated and should be budgeted for when planing to register a trademark in either EU or Sweden. What is an official fee, and what does it cover, and more importantly, what it does not cover.
Simon Fouladi
General-purpose AI tools such as ChatGPT and Claude can reduce preparation time. But they can also produce confident answers based on incomplete facts, outdated information or a limited understanding of the company’s commercial plans. For a trademark, those weaknesses can lead to extra fees, gaps in protection, ownership problems or a preventable rebrand.
Simon Fouladi
A registered trademark gives you legal rights. It does not automatically monitor new trademark applications, update your protection when your business changes, or extend your rights into every new country you enter. A registered trademark gives you legal rights. It does not automatically monitor new trademark applications, update your protection when your business changes, or extend your rights into every new country you enter.
Simon Fouladi
Whether you are filing nationally, regionally, or internationally, class selection is one of the first decisions that affects cost, timing, scope, and future enforcement. It is also one of the easiest places to make a DIY mistake.
Simon Fouladi
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