Expert resources and industry insights designed to keep you at the forefront of brand protection.
The moment your own name becomes a brand, it stops being only personal. It becomes an asset that has to be owned, protected, licensed, enforced, and sometimes fought over. Founders often experience that tension too late.
Edvin Brobeck
You can register a company name, buy the domain, build the website, order packaging, and launch ads, and still be told to stop using the brand.
Simon Fouladi
A common filing mistake goes like this: a company picks a descriptive or borderline-weak name, puts it into a clean font, adds a small graphic touch, and assumes it is now registrable as a logo. Often, it is not.
Simon Fouladi
Companies can lose trademark rights if they do not use them. Learn why actual use matters and how aligning trademark strategy with business strategy protects long term brand value.
Simon Fouladi
Discover why early trademark filing matters, how it fits into a solid trademark strategy, and what it means for long term brand protection.
Simon Fouladi
Lululemon trademarks “LULULEMON DUPE.” Learn how this move potentially could reshape brand protection, marketing strategy, and take control of online search terms.
Simon Fouladi
Scaling multiplies brand touchpoints—and risk. This practical guide shows scaleups how to choose strong marks, decide between word vs. logo filings, scope protection with Nice classes, plan international filings (USPTO, EUIPO, and via WIPO’s Madrid System), align trademarks with domains, and set up monitoring to avoid costly refusals and rebrands.
Simon Fouladi
Expanding abroad can supercharge growth—and brand risk. This plain‑English guide shows scaleups how to choose the right filing routes (EUIPO, USPTO, WIPO/Madrid), scope trademarks for the next 3–5 years, avoid first‑to‑file pitfalls, align IP with fundraising, and run a tight expansion plan—backed by official sources.
Simon Fouladi
AI is reshaping how fast-growing companies clear, file, and defend trademarks—from instant pre-screenings to smarter dispute playbooks. Learn how to use official EUIPO and USPTO tools, where AI adds real value, and how to blend automation with expert judgment for faster, stronger, and more cost‑effective brand protection.
Simon Fouladi
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